creativity and innovation


for sustainable growth

and a profitable bottom-line


Dr. Alexander Paufler (born January 4th, 1953, in Germany, married, two children) has been working in Europe, Asia and the USA as CPA, CFO, CIO and CEO. He teaches now as Adj. Professor at several Business Schools.

As certified tax consultant he started to write professional articles and to publish books about doing business and taxation. His practical work experience and research led to teaching in China, Germany, Greece, Japan and Thailand and earned him a Professorship. The teaching scope spans from 'Organizational Behavior', ‘Change Management’, ‘Leadership’, ‘CEO-Branding’, ‘Business Ethics’, ‘Improvisation (Jazz), Communication and Business’ leading to books about ‘Leadership through Creativity and Innovation’ published in English, Thai, Chinese and German. Alexander Paufler believes and shows with examples collected through interviews around the world in his books that creativity can be learned. He developed 'Thinking Strategies and Tactics' for innovative leaders to cope with disruptive change.


Authority came from cross cultural leadership and management experiences working and teaching in seven countries as Consultant, CFO, CIO, CEO in Asia, Europe and USA. During that time he covered topics such as:

  • Tax consulting with PWC, KPMG and the International Tax Department of Daimler AG.
  • Growth & Downturn Management (Japan)
  • Change Management (Japan)
  • Turnaround Management (Japan)
  • Growth Management (Greece)
  • Downturn, Crisis and Growth Management (Thailand)
  • Since 2013 Dr. Paufler is on several boards advising the head office and local management.
  • As guest speaker he covers topics such as: Leadership, change management, communication, creativity and innovation, Jazz improvisation as a skill for communication and leadership



Creativity is thinking of new things. Innovation is doing new things.



It is key for a leader & manager to get the message across.



Change results from organizational development and leadership applied with urgency, empathy and focus.



"I have always tried to learn and teach about the amazing brain power. Creativity is the key ingredient to lead personal change and change in organizations. More than a thousand interviews in the western world and Asia resulted in many examples for creativity, innovation and the ‘Art of Thinking’. Below books started with a three-page checklist which helped me to engage employees, business partners and students and to get them familiar with creativity in personal and organizational development."


  • What’s New in Stressmanagement

    What’s New in Stressmanagement

    Stress kills Creativity. Stress works like an eraser.

  • Leadership – Creativity – Innovation

    Leadership – Creativity – Innovation




    Insights are AHAs! Insights are MESSAGES! Insights are PROBLEMS and SOLUTIONS! Insights are not what WORDS MEAN, but rather WHO […]

  • The story behind the book

    The story behind the book

      1. WHY I wrote this book? Curiosity fosters creativity. The natural tool for creativity and innovation is the brain, a […]

  • The Stressmanager

    The Stressmanager

      INTRO The Leader and Manager who does have the skills to be a ‘Stress-Manager’ knows his or her optimum […]

  • The Ideafinder

    The Ideafinder

    They know how to trigger many ideas. When it comes to ideas more is better than less. In that respect […]

  • The Differentiator

    The Differentiator

    They trigger unusual ideas by thinking around corners, so far out of the box that they don‘t even see the […]

  • The Improver

    The Improver

    They develop new ideas out of an old idea by tossing, tinkering, twisting, tweaking and metamorphosing it 360 degrees (= […]

  • The Integrator

    The Integrator

    They link opposing ideas, find synergies, merge vague, old, new and opposing ideas until innovation is created. They connect the […]

Join the research

We invite you to take part in Dr. Alexander Paufler's creativity study. He has interviewed over 1,000 individuals worldwide from business, academia, and the arts.

Dr. Alexander Paufler interviewed more than 1000 persons around the world from business, academia, and the arts.

Why Participate?

Getting ideas is the resource for innovations. Ideas contribute to the top and bottom line of organizations. Ideas create jobs, secure jobs and make the company sustainable. With your participation we would gain further insight and a broader view of creativity.

How to Participate?

Click on the button below to enter an online survey. Please answer only three simple questions plus one about your background statistics: 1. when and where do you get ideas? 2. Do you have a pattern to get ideas? 3. Is it better to be relaxed or stressed?

What will happen next?

By participating in the survey, you would gain an awareness of your own creativity process. And an understanding of when, where, and how you are most creative. With this awareness you will be more creative and it can directly affect your salary and promotion - see my books.


For further enquiries please use the form below.